Established in 1985, INTERCEM is the global leader in events devoted to market developments, production, trading, transportation and handling of cement, clinker and related products. INTERCEM ’85 was the world’s first independent, international conference dedicated exclusively to the global cement sector. In the years since, INTERCEM has continued to lead the way convening conferences on five continents and in over 50 locations around the world.
We had been set a monumental task to rebrand an Iconic brand whilst not only keeping to its heritage but also incorporating design elements of the 21st century. We realised the responsibility of getting such a task right as tens-of-thousands are spent on print, exhibitions, marketing materials etc – Getting this right first time was key. We have a now long standing relationship and constantly develop ideas and keep the brand consistent throughout.